If you are a local business owner anywhere in Texas, a robust content marketing strategy is the need of the hour for creating and sharing engaging content that appeals to your target audience and helps you fulfill your business requirements. Here are the five helpful steps that you can implement as a part of creating a content marketing strategy in Texas.
Planning Your Business Goals
The first step in designing an effective content marketing strategy in Texas is to plan your business goals. Potential goals could include:
- Establish yourself as a leader of the industry.
- Increase traffic from search engines by 50% over the next year.
- Achieve 30% year-on-year sales growth.
- Improve customer retention by 20%.
- Get 1,000 new back links in the next six months.
Deep Understanding of Your Targeted Audience
After your business goals are defined, the second step is to understand the requirements of your target audience which you are trying to engage. To know your target audience, you need to find answers of the following questions:
- Who are they?
- What are their biggest pain points, challenges, and problems related to your products/services?
- Where do they spend time online?
- Which information sources do they trust most?
- What types of content capture their attention and compel them to take action?
Choose Your Content Types
The third step is to choose the content types you’ll focus on. There are lots of content types you can choose from like blog posts, articles, white papers, info graphics, videos, podcasts, e books, etc. However, choose the one according to the interests of your target audience.
For example, if they are interested in reading blog posts, you need to choose topics that have high search demand. Otherwise, you won’t get organic (unpaid) traffic to your business website. So, you need to prioritize those topics that receive a fair number of monthly searches.
Create a Content Calendar
After you have decided your topics, the fourth step is to create a content calendar to put everything in it. A content calendar is a document that helps you plan, coordinate, and execute your content strategy. It records all the details of your upcoming content, such as:
- Topic and title
- Owner
- Content type
- Status (writing, recording, editing, etc.)
- Due date
Creating a content calendar helps you ensure consistency in your content publishing and keeps you on track with your business goals. You have the option of using either Google Sheets or more sophisticated tools like Trello, Asana, orBasecampto create content calendars.
Promote Your Content
Upon the implementation of the above four steps, you can now finally promote your content using the following best content marketing strategies in Texas:
- Email Marketing
- Social Media
- Paid Advertising
- Public Relations
- Search Engine Optimization
Conclusion: Why Choose TXPAGES?
If you are looking to outsource your content marketing responsibilities in Texas, look no further than TXPAGES. We have a team of highly knowledgeable and expert writers who create unique content and provide end-to-end solutions from copywriting to editing that helps your business to establish itself as an industry leader.
Call us today at (254-968-0162) or visit our website and fill out the form for a FREE quote. We look forward to working with you!
